Giving Poorer Consumers, Greater Voice

    Background: About the Project

    Environmental factors disproportionately affect the health and wellbeing of low income families and children. The production and consumption of household goods plays a role in this. The situation is exacerbated by lack of access to information, and support for families to make informed choices, restricted choice due to limited income and other factors, and the market prevalence of poor quality, unsafe and environmentally unsound household products and services.

    Consumers International’s project “Giving the poorest consumers greater voice in India, Bangladesh and Indonesia” aims to promote use of safer and sustainable products among low income consumers, and, in turn, improve their health and wellbeing.

    CUTS Centre for Human Development is being implementing Giving the poorest consumer greater voice project in Chittorgarh district

    Project goal

    Projectgoal is to promote healthy homes for children and their families.


  • To promote use of safer and sustainable products among low income consumers,and, in turn, improve their health and wellbeing.
  • To develop a scalable model to understand consumer behavior, facilitate product testing, advocate for business and policy change, and empower low income consumers to assert their rights in the marketplace.
  • Project duration

    The duration of the project is of one-year, i.e. April, 2017 to March, 2018

    Geographic Area

    Two villages of Chittorgarh district and villages are below:-

  • Eral and
  • NetawalgarhPachali
  • Activities

  • Baseline Survey
  • Purchasing products to be tested from local community.
  • Products testing at appropriate laboratories.
  • Development of BCC materials.
  • Behavior Change communication with consumers, manufacturers and policy makers
  • End line survey.
  • Expected Outcomes

  • Better service delivery and effective prevention mechanism in program area.
  • People will be assertive consumers to uphold their rights and fight for justice.
  • The people will be used in daily living life of safer and sustainable products and improve their health & family.

More additional details is available on Website of CUTS CART